Plinth · Early access is opening
One record, from the booking to the development plan.
Plinth runs the academy and develops the athlete in the same system. Every lane booked, every fee paid, every session coached and every assessment written sits on one record — so what a player did and how they progressed are finally the same story.
Northgate Cricket Academy
Tue 14 Oct · Lanes
Athlete record
Priya N.
Junior Elite · Batting · Right-hand
- Membership
- Junior Group · 2/wk
- Direct debit · next 21 Oct
- Attendance
- 11 of 12 this term
- Last: Sat 11 Oct · U13 Squad
This week's rating · Batting
Coach Sam
- Technique 7
- Footwork 6
- Shot selection 5
- Fitness 7
8 weeks
Highlight — held shape on the front-foot drive against the machine at 95.
Next — shot selection outside off; leave drill before hitting.
Program
Front-foot drive block
3 / 5 complete
Rendered illustration of the product with an invented academy and invented players. Not a screenshot of customer data.
The problem
An academy is two businesses. Its software only knows one.
An academy runs a facility and develops athletes. The market sells software for one or the other, so an academy buys both — and nothing joins them. The coach's assessment sits in one place, the payment in another, and nothing connects the training a child actually did to the progress they actually made.
Operations software
Treats the athlete as a customer record.
Booking and membership platforms are good at lanes, classes and direct debits. The athlete is a name attached to a transaction. There is nowhere to write what the coach saw.
Performance software
Built and priced for professional clubs.
Assessment, load management and development platforms assume a sports-science department and a six-figure budget. They do not take a booking or collect a fee.
The academy
Ends up with two logins and a spreadsheet in between.
Two systems, two exports, no shared record. The parent paying for progress cannot see it, and the coach building it cannot see what was paid for.
What Plinth joins
Operations and development, as one continuous thing.
The booking is where the record starts, not where it ends.
- 01
Book
A parent books a lane, a coach or a group session and pays in the same step.
- 02
Attend
The roster marks who turned up, on the same record the coach is about to write on. Training at home goes in the family's diary.
- 03
Assess
The coach rates the session against the athlete's stream, writes a highlight and sets the next focus.
- 04
Plan
Ratings and notes become a development plan, with training programs assigned from the academy's own library.
- 05
Progress
The parent sees the pathway in the same app they paid in. Progression is visible, so renewal is a decision, not a chase.
The product
Three surfaces. One system underneath.
01
Operations
Bookings, resources, programs, memberships, payments, front desk and reporting for every centre you run.
Operations in detailHoppers · Lane 2 · Week of 13 Oct
Bookings
- Group
- 1:1
- Casual
- Held
Pathway · Batting
Priya N.
Junior Elite · Coach Sam · Term 4
Rated
8 of 8 weeks
Area
W1W8
Now
Technique
7
Footwork
6
Shot selection
5
Fitness
7
Highlight — held shape on the front-foot drive against the machine at 95.
Next focus — shot selection outside off; leave drill before hitting.
Program
3 / 5
Front-foot drive block
- Shadow drive · 3 × 20
- Drop-feed drive · 4 × 10
- Machine · 95 km/h · 30 balls
- Leave drill · 20 balls
- Match scenario · 6 overs
Coach note
Sat 11 Oct
Asked to move to the 5:30 squad next term — ready for it. Flagged for director.
Training diary · family
This week
- Sun · Batting · throw-downs40 min
- Wed · Fitness · run25 min
02
Development
Baseline assessment, weekly coach ratings, training diary, programs and progression — written by the coach, visible to the parent.
Development in detail03
Mobile
One installable app for parents, athletes and coaches, with push notifications and the day's schedule at hand.
Mobile in detailToday · Hoppers
Coach Sam
Lane 1–2 · 8 players
- Priya N. Here
- Arjun V. Here
- Maya T. Here
- Rohan N. Away
- Zac L. Here
- +3 more
Lane 1 · Batting
Lane 2–3 · 5 players
Founding customer
Built inside a working academy, not a boardroom.
Plinth runs Elite Cricket Academy — three centres across Australia and India, every booking, every payment, every player record. Elite is founded and owned by Watzaura's founder, which is exactly why Plinth exists: we built the system we could not buy.
Read the Elite story-
Victoria, Australia
Hoppers Crossing
Indoor cricket centre. Lanes, bowling machines, coaching and group programs.
-
Victoria, Australia
Pakenham
Indoor cricket centre. Moved off Momence onto Plinth, memberships and all.
-
Tamil Nadu, India
Medavakkam, Chennai
Coaching centre running the same system in a second currency, tax regime and payment rail.
Who it's for
Academies that develop athletes, not just fill slots.
Cricket academies
Where Plinth was built. Lanes, bowling machines, batting and bowling streams, squads and match performance.
Cricket academies in detailIndoor sports facilities
Courts, lanes, bays and rooms with coaches attached — booked, paid and reported in one place.
Indoor sports facilities in detailMulti-sport academies
Several sports, one family account, one development record per athlete.
Multi-sport academies in detail
Early access
Early access is opening.
Plinth is in daily use at three centres and is opening to a small number of academies next. Tell us about yours and we will be in touch — no sales sequence, a reply from the people who built it.